Games-R-Cool

= Games-R-Cool  =

Writing Prompt:
===As an employee of Games-R-Cool, your research team has developed a game. The president of the company has asked your team to develop a marketing plan for the game to present to the company, Cool Games for School. Once all marketing plans have been submitted, each person on your team will create a packaging design for your game. Your team must decide which packaging design will be used in your final marketing plan. Time is of the essence; marketing plans must be made, designs voted on and a storyboard for a commercial must be completed quickly in order to beat out your competition. Be thorough yet creative with your marketing plan. This packet includes all information needed to complete your project.===

Refer to the sections:

 * ===What to Do===
 * ===Filing Cabinet===

= Objectives: =

Throughout this unit, students will:

 * ===work together in a group to create a game using a given set of materials===
 * ===create a list of instructions in Microsoft Word on how to play their game===
 * ===consider their audience and purpose===
 * ===create a package for their game===
 * ===develop a marketing plan===
 * ===use a storyboard to write a commercial===
 * ===create a 30 second commercial in Animoto===
 * ===analyze the process of "How to Market a Game"===
 * ===write an essay on the complex process of "How to Market a Game"===

= What to Do: = = =

Phase I: Brainstorm for Ideas (Group Activity I)

 * ===create a game using materials given to you by your teacher===
 * ===Submit a document in Microsoft word which includes the following:===
 * ===Name of the game===
 * ===Audience - age group for the game===
 * ===Purpose - what is the object of the game===
 * ===List of materials needed to play the game===
 * ===Numbered instructions on how to play the game===
 * ===Header - include date, Phase I, and names of team members===


 * ===Marketing Plan - Write a marketing plan for your game using the template provided for you in the Filing Cabinet.===
 * ===Send your completed activities through Drop Box===

Packaging - You have a game, materials needed and a list of instructions. Now, you need to decide the best packaging. Will it be in a box, a bag, or cylinder container? What will it look like?

 * ===You'll need a piece of copy paper. On the top half, describe your design and packaging in a paragraph. Be sure to include your reasoning used to make your decision.===
 * ===On the bottom half of your paper, neatly draw and color your design for the packaging.===

Phase III: Group Activity II - Now that all plans have been submitted, as a team, determine which marketing plan or parts of each marketing plan will be used to:

 * ===Package your game. (Make it for presentation)===
 * ===Create a commercial in Animoto using the storyboard template.===

Phase IV: Write Essay - "How to Market a Game"

 * ===Using the information learned during this unit, write at least a 5 paragraph essay on "How to Market a Game".===
 * ===You will be graded according to the expository essay scoring guide found in the Filing Cabinet.===

= Timeline: =

= Filing Cabinet =

Examples/Templates:

 * ===[|Writing a Sample Marketing Plan]===
 * ===[|Sample Marketing Plan Template]===
 * ===[|Storyboard Template]===

[[file:Animoto Scoring Guide.pdf]]
[|Expository Essay Scoring Guide]